Shape the future  

landscape of marketing.  

See the Power of the Network.

get more info

For nearly 60 years, MSI has proved that access to the best academic research fuels better marketing decisions.

Accelerating the impact of research on practice and practice on research

Making the most rigorous, scientific academic research accessible to the corporate practitioner

Anticipating and igniting the innovations that will improve the practice of marketing in the future

Sign up to sample the latest research on marketers' strategic challenges.

Harness the power of rigorous academic research and a network of marketing innovators to make better marketing decisions in your organization.

Expert Network

Member Portal

Idea Exchanges

Scholar Briefings

"MSI helps us shape better questions and get smarter, faster."

- CMO, Financial Services Company

Partner with us.

For information on applying for membership, get in touch below

1000 Massachusetts Ave.  Cambridge, MA          02138-5396                      USA

P: +1 617-491-2060         F: +1 617-491-2065        E: msi@msi.org  

MSI and Marketing Science Institute are service marks of the Marketing Science Institute, Inc. Copyright 2019 MSI

access informed, research-driven insights.

CATALYST - Accelerating the impact of research on practice and practice on research

CURATOR - Making the most rigorous, scientific academic research accessible to the corporate practitioner

CHANGE AGENT - Anticipating and igniting the innovations that will improve the practice of marketing in the future

For over 60 years, MSI has proved that access to the best academic research fuels better marketing decisions.

Sign up to sample the latest research on the most pressing marketing challenges.

See the Power of the Network.

Harness the power of the leading academic research and a network of marketing innovators to make better marketing decisions in your organization.

Expert Network

Idea Exchanges

Member Portal

Scholar Briefings

want to learn more?

Don't miss out - join our unique group of future-oriented companies and leading academics today.

View all benefits

  • Unlimited advisory calls with academic and business experts
  • Free Q&A, guidance and advice
  • Connect to valuable resources to help you address key challenges
  • Non-commercial, must-attend events highlight the latest thinking from leading researchers
  • Annual summits on behavior and analytics featuring academic and business experts
  • Small group events
  • Robust online library
  • Working papers, reading lists and newsletters
  • Webinars
  • Exclusive participation in dialogue on marketing must-dos and must-reads
  • Access to the latest developments in scholarly marketing research
  • Unlimited advisory calls with academic and business experts
  • Free Q&A, guidance and advice
  • Connect to valuable resources to help you address key challenges
  • Non-commercial, must-attend events highlight the latest thinking from leading researchers
  • Annual summits on behavior and analytics featuring academic and business experts
  • Small group events
  • Robust online library
  • Working papers, reading lists and newsletters
  • Webinars
  • Company Case Study Presentations
  • Exclusive participation in quarterly dialogue on marketing must-dos and must-reads
  • Access to the latest developments in scholarly marketing research

The Source for Scientific  

Breakthroughs in  

Marketing.   

A member organization convening today's leading marketing companies.

Top Scholars. Every Marketing Discipline.

MSI brings the best academic thinking to the biggest questions in marketing.

Benefits of Corporate Membership.

Catalyst.

Curator.

Change Agent.

Top Scholars. Every Marketing Discipline.

Shape the future landscape of marketing.  

The Source for Scientific Breakthroughs in Marketing.  

Submit
and more →
Fix the following errors:
Hide